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IMPORTANT SHIPPING & SALES TAX information {POP-UP Window}... Edition:2nd Edition
Author:Bill Penn
Media Type:Paperback
Publication Date04/29/2004
Pages192 Description:
Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications. Benefits:
Planning and managing effective PR campaigns
Dos and donts of writing successful press releases and PR articles
Detailed advice on running media events
Case studies and examples
Useful contacts Table of Contents:
Introduction: The Power of PR
1. Journalists and Media Poeple
2. The Print Media Market
3. The Radio and Television Market
4. Taking Control of your PR
5. Preparing Your PR Porgramme
6. Planning Your Attack
7. The Perfect press Release
8. Making Contact with the Media
9. Writing and Placing PR Features
10. Making Your Media Event a Big Event
11. How to Handle the Media Interview
12. PR Opportunism: How to Seize Your Chance
13. How to Measure Your Success
14. Doing Your Own PR or Hiring an Agency: The Pros and Cons
15. The Internet: PR Revolution
Concludion: 101 PR Tips and Ideas
Appendix: Useful Contacts
Index
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