Taking the Mystery out of Marketing
By Millie Hayman

This ebook has the key points of my marketing philosophy that built a salon producing over one million dollars in under 5 years, in under 1000 square feet! There are hundreds of marketing ideas, promotional strategies and events included.

This ebook is a living document, use it in your daily marketing activities to keep your marketing programs front and center. Make sure you make copies of the “Notes” included and follow up with action. Remember you can download my marketing tips online at Pro Beauty Success with Millie Haynam Facebook page for FREE.

Whether you are a veteran owner, booth renter, newbie or have finally taken the plunge and opened your own salon or spa, marketing is critical. Everyone is counting on you to build your business as fast as possible. You are all ready to get started and someone asks “What is your marketing strategy?” My what? If you missed the marketing portion during your beauty education you are not alone. Many of us got very little business instruction at all. So what is this mystery they call marketing exactly? You sit down to try and plan only to discover you don’t have a clue where to start. Webster’s tells us that marketing is the process or technique of promoting, selling, and distributing a product or service. The reality is marketing is much like a pinball game: every time you send something out, it can jump around and connect with several targets, or it can race through the flippers and not connect at all. You do it again, though, as the trick is not to lose momentum; you’ve got to continue sending new marketing promotions out to your select client group. Even if you gain only one client each promotion, consider how much money that client can bring to your business per year and how many potential clients that one client can bring to you. It is said that every person has at least 250 contacts. Good clients can be worth thousands of dollars to a salon each year and can bring dozens of friends, family and associates to your bottom line.

• What is Marketing
• Connecting to your clients
• Connecting with the Community
• Connecting with the Business Community

41 page PDF Ebook