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ISSE 2010 Report by Debbie Doerrlamm

ISSE 2010 Report

If you ask me it was a good show, you didn't ask, but I'm going to tell you anyway.. the Long Beach International Salon & Spa Expo was a good show. There was an unusually good showing of nail education, many of the major brands attended with booths, and according to the good people @ ISSE:

Attendance set a new record, making 2010 the most successful year ever!

  • 40,000 licensed professionals - 21% higher than 2009
  • More than 250 over-flowing classes and presentations by the biggest names in the industry, such as Tabatha Coffey, Charlie Price, Ruth Roche, Karg + Blackwell, and Martin Parsons
  • Nearly 400 industry leading exhibitors, including Conair / Rusk, Clairol Professional, OPI, TIGI, Global Keratin and Sally Beauty Supply


I spent my day and half wandering the floor greeting new and old friends both techs and manufacturers. Those of you who follow BeautyTechcom on Twitter & Facebook, got treated to a blow by blow of pictures throughout the time I was on the floor, instantly, as I wandered from booth to booth. You can read them here, and see the pictures posted as well. (click the "Twitgoo" and or the Date & Time to see the pics) Those who never attended a show and those that could not attend said they loved following me around the floor, so I promise this will be a regular treat!

Thats all for now.. I'll be back with more from the floor at IBS NY March 7-9, 2010

And mark your calendar for
ISSE 2011 Jan 29-31

This article was published on Wednesday 10 February, 2010.
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