A 360º Guide to Generating Income

21 pages - FREE DOWNLOAD
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I. What is Your Plan?

II. Marketing 1.0 –
Getting New Clients
Grassroots Effort – Get Out and Shake Some Hands•
More Than Just a Business Card•
More Than Just a Service Menu•
Promotions, Promotions, Promotions•
Make Referrals Easy•
Partner with a Nonprofit•

III. Marketing 2.0 –
Start a Database•
You Need a Web Site•
Develop a Promotional Media Kit•
Start an Educational Newsletter•
Partner with an Online Association•

III. Client Retention – Keep Who You Get
Prebook Appointments•
Make a Good First Impression•
Loyalty Programs•
Take a Client to Lunch•
Contact Those You Haven’t Seen In a While•

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