Based upon a 3800 square foot Full Service Day Spa, featuring Nail Care, Skin Care, Massage Therapies, Wet Room, Steam Room, Sauna, and Jacuzzi. Calculate Staff pay in either % of gross or hourly to cover any scenario for staffing. 

The Industry

Ten years ago, spas were primarily viewed as fat farms and pampering palaces for the rich and famous. Today, they are viewed as an integral part of people's lives - at home and when on the road. In 1994, Faith Popcorn, founder and CEO of the trends research firm Brain Trust, predicted that "entertainment and travel will be health and longevity obsessed." She was right. "Spa-ing" has become a lifestyle phenomenon. In the past decade the spa industry has experienced unprecedented growth. The number of locations has increased by an average of 20 percent annually over the last eight years. The number of spa locations has tripled since 2001.The Industry is tied directly to the health of the U.S. Economy and consumer disposable income. The CBO anticipates that the current recession, which started in December 2007, will have lasted until the second half of 2009, making it the longest recession since World War II they anticipate that real GDP will have dropped by 2.2 percent in calendar year 2009, a steep decline. Severe economic downturns often sow the seeds of robust recoveries. During a slump in economic activity, consumers defer purchases, especially for housing and durable goods, and businesses postpone capital spending and try to cut inventories. Once demand in the economy picks up, the disparity between the desired and actual stocks of capital assets and consumer durable goods widens quickly, and spending by consumers and businesses can accelerate rapidly. Although CBO expects that the current recovery will be spurred by that dynamic, in all likelihood, the recovery will also be dampened by a number of factors. Those factors include the continuing fragility of some financial markets and institutions; declining support from fiscal policy as the effects of ARRA wane and tax rates increase because of the scheduled expiration of key tax provisions; and slow wage and employment growth, as well as a large excess of vacant houses.

Source: Congressional Budget Office Economic Projections and revisions.

 In CBO’s forecast, real GDP increases by 2.1 percent between the fourth quarter of 2009 and the fourth quarter of 2010 and by 2.4 percent in 2011. Given CBO’s estimate of growth in potential output, those GDP growth rates will narrow the difference between actual output and potential output (the output gap) only slightly. Growth of real GDP will accelerate after 2011, spurred by stronger business investment and residential construction.

Source: Congressional Budget Office Economic Projections and revisions.

The rebound in GDP and will also affect real disposable income growth which is expected to grow by 1.2% in 2010 after .50% growth in 2009. For 2012 through 2014, CBO projects that real GDP will increase by an average of 4.4 percent per year, which would close the output gap completely by the end of 2014. Even though economic activity began to increase again during the second half of 2009, the unemployment rate continued to rise, finishing the year at 10.0 percent. Hiring usually lags behind output during the initial stages of a recovery because firms tend to increase output first by boosting productivity and by raising the number of hours that existing employees work; adding employees tends to occur later. CBO expects that the unemployment rate will average slightly above 10 percent in the first half of 2010 and then turn downward in the second half of the year. As the economy expands further, the rate of unemployment is projected to continue declining until, in 2016, it reaches 5 percent, which is equal to CBO’s estimate of the rate of unemployment consistent with the usual rate of job turnover in U.S. labor markets. Reflecting the large amount of slack in the economy, inflation will decrease further from its already low level in 2009, CBO forecasts. The core price index for personal consumption expenditures (that is, the PCE price index excluding the prices of food and energy) will rise by about 1 percent (on a fourth-quarter-to-fourth-quarter basis) in 2010 and by 0.9 percent in 2011. The overall PCE price index will rise by 1.4 percent in 2010 and 1.1 percent in 2011.

 For operators just getting started this may be the best time within the business cycle to plan and open your new facility understanding that with interest rates still at all time low levels and marginal operators going out of business you will have accounted for the marginal efficiencies necessary to not only survive against the competition but to thrive as we cycle once again into economic expansion. The driving force behind the growth is consumer demand and that demographic is not only growing but becoming wealthier so don’t look for a dramatic fall off in growth any time soon. Day spas, which represent more than three-fourths of all spas, have opened the door to a whole new generation of spa-goers who have little time or money to embark on a destination spa vacation.

Starting a small business is always risky, and the chance of success is slim. According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. Whether you are starting a new Day Spa, are looking to raise additional capital to expand your currently profitable Spa, or looking to evaluate and value your Spa to sell, current statistics prove that you will do much better with a business plan than without. According to Dunn and Bradstreet the primary reasons for failure vary, but all of the reasons  come under the category of poor planning. You are a part of the one of the most competitive Industries in the world. Your management decisions will decide whether your Spa survives or thrives in the face of increased competition. The most important benefit of a business plan is that it sets the stage for the future of your Spa as you want it to be positioned in the marketplace. A business plan will make it easy for your banker/investor to take action as he/she gains insight into the details of your Spa and the goals that you have outlined. Potential investors can review your plan and decide whether or not to make an investment based upon the risk. You will benefit most as you study and gain detailed insight into your own operations. Updating and constantly reviewing your plan will give you more insight as both a manager and decision maker.

What are the benefits of purchasing this QuickPlan® Day Spa, Inc. comprehensive business plan package?

TIME IS MONEY....We have estimated that it takes an average of 100 hours to research, and write a comprehensive business plan within any Industry. Creating and compiling the five year financial plan and forecasts including 5 years of Month to Month Break Even Analysis, Operating Budgets, Income Statements, Balance Sheets, Cash Flow Analysis, and Key Financial Ratio Analysis can take more than 20 hours of work by you or your accountant. Now consider sitting down in front of your computer to edit and fill in the details of an already written, researched and organized comprehensive Day Spa  business plan . Whether you are starting a Day Spa are looking for expansion capital to open your second Day Spa, or want to sell your multi-Spa chain, you will be able to edit this plan into your own.

ALREADY RESEARCHED......ALREADY WRITTEN
The Industry Analysis, Trends and Outlook included, was written based upon current Industry sources. Now use your computer's word processor to turn QuickPlan® into your own. Enter your revenue assumptions, your operating expense assumptions, and your cash flow assumptions into the QuickPlan® five year forecasting template using your computer's spreadsheet program. You will immediately have five years projected month to month Break Even Analysis Operating Budgets, Income Statements, Balance Sheets, Cash Flow Analysis and Key Financial Ratio Analysis. Once you have finished editing, print your plan and simply insert it into the three ring binder included, indexing it according to the pre-labeled inserts.

The Complete plan consists of hard copy and software files of the following :

Before You Begin Checklist	2 pages	(Text file)
Confidentiality Agreement	1 page	(Text file)
Table of Contents	6 pages	(Text file)
Executive Summary	6 pages	(Text file)
Business Description	4 pages	(Text file)
Current 2010/11 Day Spa Industry Analysis, Trends and Outlook 2011, even includes current customer US profile of the Industry including current growth rates by State and Region. Just updated in February of 2011.	48 pages	(Text file)
Marketing Strategy	5 pages	(Text file)
Location/Operations	8 pages	(Text file)
Management	2 pages	(Text file)
Financial Plan	4 pages	(Text file)
Employee Manual	12 pages	(Text file)
Operations Manual	22 pages	(Text file)
Media Plan Sample	2 pages	(Excel file)
Day Spa Dictionary	7 pages	(Text file)
Letter of Intent to lease	2 pages	(Text file)
Price List / Menu of Services	3 pages	(Text file)
HOW TO RAISE MONEY/SBA CHAPTER	23 pages	Hard copy
The Small Business Administration’s 31 most asked questions	9 pages.	Hard Copy
SBA Auto Forms, fill them in on your computer:  requires   Its FREE!		(Text File)
Loan Application Standard	6 pages	Acrobat File/Text
Low Doc App. for up to $150,000	8 pages	Acrobat File/Text
Short Form Express up to $50,000	4 pages	Acrobat File/Text
Statement of Personal History	2 pages	Acrobat File/Text
Personal Financial Statement	2 pages	Acrobat File/Text
ADA Guide for Small Business	15 pages	Acrobat File/Text
Five year Forecasting Matrix	42 pages	(Excel File)
Complete Starting Inventory	1 page	Part of Excel Work Book
Office/Front Desk Equipment	1 page	Part of Excel Work Book
Nail Care Equipment	1 page	Part of Excel Work Book
Skin Care Equipment	1 page	Part of Excel Work Book
Massage Equipment	1 page	Part of Excel Work Book
Tanning Equipment	1 page	Part of Excel Work Book

Five Year Forecast Matrix (Spreadsheet File); type in your assumptions and all of the following statements are immediately calculated....52 pages;

Years 1-5 Month to Month Operating Budgets 

Years 1-5 Month to Month Income Statements

Years 1-5 Month to Month Balance Sheets

Years 1-5 Month to Month Cash Flow Analysis

Years 1-5 Financial Ratio Analysis

Years 1-5 Summary Statements

Years 1-5 Month to Month Break Even Analysis

Auto Generated Use of Proceeds Statement

EMAIL ME A DEMO REVIEW WORKBOOK

Starting with the, "before you sit down checklist , you will gather your information together to edit on your word processor. Pull up the Five Year "Big Picture" Day Spa Financials Excel Work Book and insert the prices for your Nail, Skin, and Massage services ,percentage splits with staff even booth rental is covered, operating expenses and fixed asset purchases that you need to open your doors. Now study your first year Cash Flow Analysis and your year one by month Break Even Analysis to answer the question of how much money you are going to need to get started and stay operational. All five years of financial statements are calculated and ready for printing and insertion into your plan. Once finished , print up your plan and simply place it into the three ring binder indexing it according to the pre-labeled index, included.

The cost of the above information would most likely run between $3,000.00 $5,000.00 if you were to contract a CPA/Business Analyst to write your plan and would probably  not include all the information that QuickPlan® offers. Your special price of $195.00 (Plus shipping and handling) ensures that you will receive all the information you need to customize your individual plan with software and indexed  hardcopy with binder.

System Requirements

MicroSoft™ Word™ and Excel™ or MicroSoft™ Office™ are required. The cost of this QuickPlan® Package, hard copy , cd-rom and immediate email download is  $195.00 USD plus shipping and handling, also available in download only format for $145 USD. Not available in any store.

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Looking to plan and  secure funding to open more than one unit (up to 5) over the next five years please review;