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TIPS OF THE WEEK 
by Vicki Peters
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TIP OF THE WEEK #8
by Vicki Peters

IS THE NAIL INDUSTRY REALLY FLAT?
Some industry experts say the nail industry is flat and has been for a few 
years and in some cases that may be true. Well from my "perspective" I 
disagree, it's not flat it is just changing. Many of the nail techs I know 
across the country have recently expressed to me they are busier than ever - 
why is that if the nail industry is flat? 

In any industry change is inevitable in order to grow your business, you know 
that, but the technicians are just now figuring that out. The days of 
entering the nail business and building an artificial clientele in a year is 
gone and it takes more work now to be successful. The new age of manicuring 
is more mature and comes equipped with business savy and customer service 
skills. They are paying attention to trends and reacting to the needs of 
their customer, which is the baby boomer with a spendable income.

So where is the nail industry headed? I think directly into the spa 
business. The baby boomer wants to be pampered and wants the high end 
product to go with that pampering. Everyone else will end up in a discount 
salon. The Spa hand and foot skincare/home care product is the perfect 
retail item and is no where to be found in the nail industry. If you don't 
believe me just take a tour of the spas that have popped up in Las Vegas 
alone that cater to the local clientele not the visiting tourists. 

Some manufacturers have reacted to the requests of the professional nail 
techs and as a result there are a handful of very good manicure and pedicure 
products available today. However, there are no true skincare products made 
specifically for nail services or the education to accompany them so the nail 
tech has cross over to the skincare side of the business to get what she 
needs. Paraffin dips and mud wraps are what the average tech thinks a spa 
manicure is, there is so much more and the techs want to learn so why isn't 
someone taking the opportunity here? 

Sure the acrylic market may be a bit flat but the opportunity to grow the 
nail industry is there, just take a look at what is happening with the 
success of Dayspa Magazine. Change is inevitable and the successful nail 
techs are the ones who will make the change even if they have to go somewhere 
else to get what they need. And go they do - to the skincare shows.

DISCLAIMER
Any products mentioned in the "Tip Of The Week by Vicki Peters" is not an 
endorsement of any kind.

Vicki Peters 
"When you stop learning your career ends and your job begins"
Visit my new web site: http://vickipeters.com 

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