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Are you in a busy location?
#1
Hello,

I am tying up my business plans and its hard to figure my estimations on funds if I can't estimate how many clients we'd see in a day. If you are in a busy location, how many clients do you see daily? My chosen location is in a busy commuter hub. I know there are many variables involved, but any assistance with estimations would be great. Thank You.
NY Licensed Nail + Waxing Tech
Owner/Developer Suite Tee
http://www.Facebook.com/TashawnaH
Instagram: @SuiteTee
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#2
It's not necessarily your location that determines how many clients you can see in a day, it's your time! How long does each service take (include set-up, clean-up, check out and re-booking) and how many hours a day and how many techs?

My service time average is 1.2 hours (includes all above items) so in an 8 hour day I can book on average 6.67 services. That's what I schedule anyway, as I like to leave room for art or hand facial add-ons.

Really it seems to me that you need to project the rate of growth you want to achieve and then how to get the people in the door. So, starting at zero - if you get 12 new clients a week, at a 50% retention rate, each week you add 6 clients to your base going forward, and so on.

For what it's worth, I do not have street frontage, you get to my parking lot through the alley, plus all the business' around me have closed down! So, not much foot traffic, no drive-by traffic and I still get new clients regularly, it's just by word of mouth.
Candice
Nail Tech/Owner
http://www.PanacheNailStudio.com
 Reply
#3
(02-08-2012, 01:56 AM)CandiceAE Wrote: It's not necessarily your location that determines how many clients you can see in a day, it's your time! How long does each service take (include set-up, clean-up, check out and re-booking) and how many hours a day and how many techs?

My service time average is 1.2 hours (includes all above items) so in an 8 hour day I can book on average 6.67 services. That's what I schedule anyway, as I like to leave room for art or hand facial add-ons.

Really it seems to me that you need to project the rate of growth you want to achieve and then how to get the people in the door. So, starting at zero - if you get 12 new clients a week, at a 50% retention rate, each week you add 6 clients to your base going forward, and so on.

For what it's worth, I do not have street frontage, you get to my parking lot through the alley, plus all the business' around me have closed down! So, not much foot traffic, no drive-by traffic and I still get new clients regularly, it's just by word of mouth.


Thank you so much. This was very helpful. Do you employ other techs? And do you use the same calculations with them?
NY Licensed Nail + Waxing Tech
Owner/Developer Suite Tee
http://www.Facebook.com/TashawnaH
Instagram: @SuiteTee
 Reply
#4
I don't have an employees, but am considering bringing one in. The calculation I would use for them would depend on their skill level and speed. My number is based on the exact number of each service I have ever done in the salon (I am an OCD tracker) with my current service times plugged in, that's how I come up with my average time. To demonstrate - my percentages and times of each service performed is this:

3% Full Set 1.5 hr
7% Re-Tip 1.5 hr
1% Back Fill 1.5 hr
14% Fill w/Gel Polish 1.25 hr
26% Fill 1 hr
23% Gel Mani 1 hr
2% Spa Mani 1 hr
8% Gel Toes Dry Pedi 1.25 hr
4% Gel Toes Exprs Pedi 1.5 hr
4% Spa Pedi 1.5 hr
6% Xprs Pedi 1.25 Hr
1% Dry Pedi .75 hr

the other 1% is soak-offs & no-shows

So if I had someone new starting I would create a spreadsheet, plug in their service times for each service, then multiply it out - put in that they would perform 100 services, extrapolate the percentages, and you will then have an average service time. Of course, your percentages for each service will vary depending on your focus. 85% of the services I have performed involve acrylic, gel or gel polish - only 14% has been natural mani/pedi's! So for a newer tech who is slower it might look like this:

100 hrs
3% Full Set 2.5 hrs/svc --- 2.5 hrs --- 1.0 svcs
7% Re-Tip 2 hrs/svc --- 6.8 hrs --- 3.4 svcs
1% Back Fill 2 hrs/svc --- 0.6 hrs --- 0.3 svcs
14% Pill w/Gel P 1.75 hrs/svc --- 13.5 hrs --- 7.7 svcs
26% Fill 1.25 hrs/svc --- 25.7 hrs --- 20.6 svcs
23% Gel Mani 1.5 hrs/svc --- 22.6 hrs --- 15.1 svcs
2% Spa Mani 1 hrs/svc --- 1.9 hrs --- 1.9 svcs
8% Gel Dry Ped 1.5 hrs/svc --- 8.1 hrs --- 5.4 svcs
4% Gel Exprs Pedi 2 hrs/svc --- 3.9 hrs --- 2.0 svcs
4% Spa Pedi 1.75 hrs/svc --- 3.9 hrs --- 2.3 svcs
6% Xprs Pedi 1.5 hrs/svc --- 6.1 hrs --- 4.1 svcs
1% Dry Pedi 1 hrs/svc --- 0.7 hrs --- 0.7 svcs

64.4 total services

1.6 hours per service

Ok, numbers geek signing out - HTH!


(02-09-2012, 04:37 AM)CandiceAE Wrote: So if I had someone new starting I would create a spreadsheet, plug in their service times for each service, then multiply it out - put in that they would perform 100 services,


Sorry, that should read "work 100 hours"
Candice
Nail Tech/Owner
http://www.PanacheNailStudio.com
 Reply
#5
(02-09-2012, 04:37 AM)CandiceAE Wrote: I don't have an employees, but am considering bringing one in. The calculation I would use for them would depend on their skill level and speed. My number is based on the exact number of each service I have ever done in the salon (I am an OCD tracker) with my current service times plugged in, that's how I come up with my average time. To demonstrate - my percentages and times of each service performed is this:

3% Full Set 1.5 hr
7% Re-Tip 1.5 hr
1% Back Fill 1.5 hr
14% Fill w/Gel Polish 1.25 hr
26% Fill 1 hr
23% Gel Mani 1 hr
2% Spa Mani 1 hr
8% Gel Toes Dry Pedi 1.25 hr
4% Gel Toes Exprs Pedi 1.5 hr
4% Spa Pedi 1.5 hr
6% Xprs Pedi 1.25 Hr
1% Dry Pedi .75 hr

the other 1% is soak-offs & no-shows

So if I had someone new starting I would create a spreadsheet, plug in their service times for each service, then multiply it out - put in that they would perform 100 services, extrapolate the percentages, and you will then have an average service time. Of course, your percentages for each service will vary depending on your focus. 85% of the services I have performed involve acrylic, gel or gel polish - only 14% has been natural mani/pedi's! So for a newer tech who is slower it might look like this:

100 hrs
3% Full Set 2.5 hrs/svc --- 2.5 hrs --- 1.0 svcs
7% Re-Tip 2 hrs/svc --- 6.8 hrs --- 3.4 svcs
1% Back Fill 2 hrs/svc --- 0.6 hrs --- 0.3 svcs
14% Pill w/Gel P 1.75 hrs/svc --- 13.5 hrs --- 7.7 svcs
26% Fill 1.25 hrs/svc --- 25.7 hrs --- 20.6 svcs
23% Gel Mani 1.5 hrs/svc --- 22.6 hrs --- 15.1 svcs
2% Spa Mani 1 hrs/svc --- 1.9 hrs --- 1.9 svcs
8% Gel Dry Ped 1.5 hrs/svc --- 8.1 hrs --- 5.4 svcs
4% Gel Exprs Pedi 2 hrs/svc --- 3.9 hrs --- 2.0 svcs
4% Spa Pedi 1.75 hrs/svc --- 3.9 hrs --- 2.3 svcs
6% Xprs Pedi 1.5 hrs/svc --- 6.1 hrs --- 4.1 svcs
1% Dry Pedi 1 hrs/svc --- 0.7 hrs --- 0.7 svcs

64.4 total services

1.6 hours per service

Ok, numbers geek signing out - HTH!


(02-09-2012, 04:37 AM)CandiceAE Wrote: So if I had someone new starting I would create a spreadsheet, plug in their service times for each service, then multiply it out - put in that they would perform 100 services,


Sorry, that should read "work 100 hours"


WOOO! You're a ManiScientist! LOL. Thank you so much. Very Very Helpful!
NY Licensed Nail + Waxing Tech
Owner/Developer Suite Tee
http://www.Facebook.com/TashawnaH
Instagram: @SuiteTee
 Reply

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