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Help with this marketing idea
#1
I'm planning on contacting some Indipendant sale consultants in my are in hopes of drumming up some busienss. Can you take a look at this cover letter and tell me what I need to take out or add? Thanks I was never good at this stuff.
-----------------------------------------------------
Hello,
My Name is Tania Rice. I am a mom of one school age son and I work at a local salon in Regina. I am a certified Esthetician and CND Master Painter. I offer all spa service in the comfort of my private room at Indira Salon and Spa on 1834 Scarth Street.
I excited present and idea to you and to offer you a chance to cross promote your services with mine in order to increase sales and expand our client contacts. The marketing idea came to me one day when a client of mine asked if I knew any Epicure consultants because she was looking for a certain item that she liked to keep stocked in her pantry. (And of course I don’t) I get a large number of clients who ask me if I know any consultants for Independent Sales Representative from many different companies .
I was thinking it would be a good idea to keep a book and business cards for every consultant I met to keep on hand for my daily clients to shop through and for me to refer my clients to the correct person. In return I’m asking consultants to distribute my small 2 sided flyer/coupon inside every catalog and shopping bag you distribute. In this day and age with the high cost of marketing, I believe that every little bit counts.
I look forward to meeting you and If you have any questions or are interested in my idea please don’t hesitate to contact me via email at [email protected] or via phone at 533-9069
----------------------------------------------------------------------------

Ps please feel free to use this idea. (Unless you are in Regina SASK lol)
 Reply
#2
first, take out the part about being a mom and having a child, no one cares and that also leaves you open as a target should the wrong person get your letter... just looking out for you.. you dont want a sympathy vote, you want a marketing idea, perhaps just change it to you are a local nail specialist and name the salon.. i dont know how many people actually grasp the idea of our lingo with words that describe us in the form of cnd specialist and the like, the rest sounds pretty good

next i found these things needing to be fixed
I'm excited to present an
or independent sales representative

so are you planning on sending this note before you take them a bag or are you going to hand them the bag and the letter? what kind of companies are you taking these to? i think thats a great idea to cross promote like that. good job!
Kathie Kirkpatrick get a grip on reality and choke it to death
"Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and
well preserved body, but rather to skid in sideways, chocolate in one hand, body thoroughly used up, totally
worn out and screaming "WOO HOO what a ride!"
 Reply
#3
Personally I would not go with marketing consultants, because I think they would be too expensive for what you really need. Unless they're friends of course then they should be able to hook it up for you. Why are you writing them a cover letter? I think when you call them up, you schedule a meeting and discuss your needs then they'll tell you what you can do with the amount of money you're willing to spend. Then they should come up with a whole campaign for you for your target market.

If you're on a tight budget and you want to increase business locally. I think your best bet is to have a friend help you design a great looking business card, then do a little bit of print advertising locally with Pennysaver or Redplum with an offer like 20% off within a 5 mile radius for like $50 a month. Don't worry about the design, Redplum or Pennysaver will help you with that. Then to keep them coming back spend like $50 for some printed coupons for discounts on their next visit. Remember if you really want their attention, you have to use keywords like FREE or 50% off!

Don't get me started on all the free stuff you can do. You can make an account with google business and put yourself on the map so people can find you when they google "Nails" in your area, put your business on yelp and have your clients help you out by rating you. Make a facebook with holiday specials and other discounts and free gifts.

Good luck!
 Reply
#4
Thanks ladies. I'm talking about cross marketing with Avon reps, scentsy, epicure etc. This will only cost me the papers as I have designed a little flyer on my computer. I'm my city there are hundreds of these reps.
 Reply
#5
I doubt most people would have a clue what it means to be a CND master painter. Not sure it's relevant. I've never heard of epicure and when I searched for it, I didn't come up with anything that I felt I was sure was the right thing. I would put less details in about what you do, the fact that you have kids, that a client asked about it, etc. and put in the information about what it is you're going to be marketing.


tania1980 :
> I'm planning on contacting some Indipendant sale consultants in my are in hopes
> of drumming up some busienss. Can you take a look at this cover letter and
> tell me what I need to take out or add? Thanks I was never good at this stuff.
>
> -----------------------------------------------------
> Hello,
> My Name is Tania Rice. I am a mom of one school age son and I work at a local
> salon in Regina. I am a certified Esthetician and CND Master Painter. I offer
> all spa service in the comfort of my private room at Indira Salon and Spa on
> 1834 Scarth Street.
> I excited present and idea to you and to offer you a chance to cross promote
> your services with mine in order to increase sales and expand our client contacts.
> The marketing idea came to me one day when a client of mine asked if I
> knew any Epicure consultants because she was looking for a certain item that
> she liked to keep stocked in her pantry. (And of course I don’t) I get a
> large number of clients who ask me if I know any consultants for Independent
> Sales Representative from many different companies .
> I was thinking it would be a good idea to keep a book and business cards for
> every consultant I met to keep on hand for my daily clients to shop through
> and for me to refer my clients to the correct person. In return I’m asking
> consultants to distribute my small 2 sided flyer/coupon inside every catalog
> and shopping bag you distribute. In this day and age with the high cost of
> marketing, I believe that every little bit counts.
> I look forward to meeting you and If you have any questions or are interested
> in my idea please don’t hesitate to contact me via email at [email protected]
> net or via phone at 533-9069
> ---------------------------------------------------------------------------
> -
>
> Ps please feel free to use this idea. (Unless you are in Regina SASK lol)
Michele
 Reply
#6
I agree the letter needs a little polishing (definitely take out the part about being a mom - irrelevant!). But your idea is great, i've done this for a couple years now with a few reps (scentsy, avon, mary kay, lia sophia, silpada, celebrating home, among others), not only have these women become clients themselves, but they have brought in countless clients for me. It's key to find the right person though, (ie. go for the avon lady who makes it her full time job, as opposed to the one who is a full time mom and sells avon through booklet sales on the side, or it's not worth it). These ladies see hundreds of potential clients every month through parties and events that are set up for them.

The possibilities are endless. For me it's been a great marketing tool. There are a lot of things you can do with this. Just having them put your brochure or business card in their booklets works great, but I also give them a stack of my "special" busines cards that have $10 off coupons on the back and have then slip one in with every order they sell. They can even use it as incentive for their clients to buy more (win/win!). I've also put together small marketing displays for their tables at special events and conventions (a GREAT way to get into those big wedding vendor conventions without having to pay a fortune for your own table).

Be careful though, some of the tougher ones will want too much from you. I won't do anything more for them than keeping a few of their booklets and order forms in the salon for clients to browse through, I also let them keep some business cards in my reception/waiting area. I've had them try to get me to let them put up marketing displays in my salon, or actual retail displays. Its important to lay down the law with them right away, dont be afraid to let them know what you're not willing to do. I do NOT try to sell their products to my clients and I let them know up front that I will not sell or use non-professional beauty products in the salon... thats based on my own principles though, I've had one of them offer to pay me rent to put up a product sample counter in my salon. I passed, but it would be a great way to make some extra $$!

Good luck with your new venture!!!
.*~.*B*.~*.
 Reply
#7
yeahyeah :
> I agree the letter needs a little polishing (definitely take out the part about
> being a mom - irrelevant!). But your idea is great, i've done this for a couple
> years now with a few reps (scentsy, avon, mary kay, lia sophia, silpada, celebrating
> home, among others), not only have these women become clients themselves, but
> they have brought in countless clients for me. It's key to find the right person
> though, (ie. go for the avon lady who makes it her full time job, as opposed
> to the one who is a full time mom and sells avon through booklet sales on the
> side, or it's not worth it). These ladies see hundreds of potential clients
> every month through parties and events that are set up for them.
>
> The possibilities are endless. For me it's been a great marketing tool. There
> are a lot of things you can do with this. Just having them put your brochure
> or business card in their booklets works great, but I also give them a stack
> of my "special" busines cards that have $10 off coupons on the back and have
> then slip one in with every order they sell. They can even use it as incentive
> for their clients to buy more (win/win!). I've also put together small marketing
> displays for their tables at special events and conventions (a GREAT way to
> get into those big wedding vendor conventions without having to pay a fortune
> for your own table).
>
> Be careful though, some of the tougher ones will want too much from you. I
> won't do anything more for them than keeping a few of their booklets and order
> forms in the salon for clients to browse through, I also let them keep some
> business cards in my reception/waiting area. I've had them try to get me to
> let them put up marketing displays in my salon, or actual retail displays.
> Its important to lay down the law with them right away, dont be afraid to let
> them know what you're not willing to do. I do NOT try to sell their products
> to my clients and I let them know up front that I will not sell or use non-
> professional beauty products in the salon... thats based on my own principles
> though, I've had one of them offer to pay me rent to put up a product sample
> counter in my salon. I passed, but it would be a great way to make some extra
> $$!
>
> Good luck with your new venture!!!

Thank you this is exactly what I was thinking. I was just trying to come up with a letter to send to all the ones who post on kijiir, craigslist and Facebook. I'm going to re write the letter. Thanks for everyones in put!
 Reply
#8
OH hee hee, I thought you were talking about marketing reps. Good luck girl!
 Reply
#9
many good suggestions above.

To me, I think it's a bit wordy.

Less is more.

Condense it to bullet points as to what your objective is and how it will benefit them. They are going to want to know how they will benefit not you to be honest.

Make up a seperate agreement as to the actual trade of materials and make that clear how it will work on both sides.

When you make up the little flyer to insert into the catalog or however you agree to do it, you can put on there that you are a licensed nail technician with advanced levels of certification and training. Keep the technical parts out.

I think it's a great idea and good luck with your venture.
Ellen Torchia
Owner Too Much Fun
President SB&S Graphics, Inc
Replicator Graphics

Former Top 10 Competitor

"A mind once stretched by the imagination never regains it's original form."
 Reply
#10
Totally agree with Ellen and YeaYea's comments. Less is more! And people who aren't in the industry aren't going to know what CND Master is. Remember who your audience is, it isn't going to be people in our industry. Keep it simple and get to the point.

Good luck and let us know how it goes.
 Reply

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