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A trend due to economy
#1
Im coming out of a reprieve after some big changes and having babies, (started a new family) and sold my YN distibutorship to Regan who worked with me in NC.
So last time I was at training I noticed some changes from long stilletos with amazing designs to short and sweet with sog polish.
With a focus on helping others learn to do 15 min fills or 15 min services period.
A mindset of lowering prices (economy) but working faster so your still in the game & the money is still good. Now if your prices are already low then the focus was on working fast and offering services that can be done in 15 min.
Mind you the price that was being lowered was from $100 an hour to $60. And did not include new sets but fills, mani's, heel treatments, etc..... I myself have never lived in an area where I could charge $100 an hr. But I think most of us have felt the economy crunch and all could benefit from re=evaluating how we run our nail biz.

Any body out there have tips or ideas to share on how they are achieving this?
*****Cindy

Nail Designer of 20 years
Nail Instructor
Gel and Acrylic Specialist
2007-2013 Young Nails Mentor and Distributor
2007-2010 Continuing Education Priovider for Sate of North Carolina

"Don't make someone a priority in your life when your just an option in theirs."
 Reply
#2
I'm seeing people wanting to cut costs just like I do. To be able to retain clients, if they're thinking of giving up their nails to save some money, I'll try to talk them into the sog that's so popular now. Lots of my clients have the shorter nails and if they feel their lifestyle can handle the somewhat weaker nails, then they go for it. I lose a bit of money but I also don't have to book out as much time, so I can actually squeeze in another person now since I've got bit more room, and that helps make up the difference.
I would LOVE to be able to do the services in 15 min. tho! What I'm finding right now is that if someone comes in to me from another salon that has the sog on, it's a lot harder to get off. That can potentially cause problems down the line......
 Reply
#3
completing a service in 15 minutes is only helpful if you have enough customers to fill out your time. I think the lack of frequent or regular clients is a bigger issue.

It doesn't matter if I can do a fill in 15 minutes if after that I am sitting around with no client for the next half hour.
 Reply
#4
To be honest, I have no idea what kind of full nail service can be done in 15 min that either looks good or lasts. In 15 min I feel like the client will get a look that screams cheap home job and that would embarrass me to be the one who did it. I won't lower my prices because where I am, I do a price comparison each year and I stay under the avarage for the same salon setting as what I work in. I don't offer discount salon prices, I am not a quicky shop, I spend time doing it right, for a reasonable price. I think it's more beneficial of course to be efficient with your time but not rush through so I can lower my price. I believe in offering several services in differnt price tiers so that clients can have control over their spending and their time while I don't have to worry about prices at the local chop shop. This is just my honest opinion and nothing more.
 Reply
#5
truthfully I was wondering what the heck they were talking about! 15 min fills..really, Im thrilled to do it in 25-30 min. But these were amazing nail techs whose work is amazing too. So I know these techs would not do cheap work that was embarrassing. Im happy to do 25-30 min fills. I would like to know how it's done in 15 tho like Donna said. $60 an hour is not cheap. Lowering from $100 to $60 would be hard if you were use to getting that much, but i would say that in this economy it might be a good idea. Prices that are fair to your area prob should stay put, but my clients LOVE fast. Fast doesnt mean cheap.
So...I realized that if I choose the right prodcuts and methods my clients come back in perfect shape Wink most of the time and Iam able to do 30 min fills and backfills that are at an hour or less than an hour. Everything I do I try to do in an hour or less including bling nails. Im always looking to do things faster, but keep quality.
*****Cindy

Nail Designer of 20 years
Nail Instructor
Gel and Acrylic Specialist
2007-2013 Young Nails Mentor and Distributor
2007-2010 Continuing Education Priovider for Sate of North Carolina

"Don't make someone a priority in your life when your just an option in theirs."
 Reply
#6
I would love the steps to a perfect ( worth showing off ) 15 min. Full nail care service. When my client sits in the chair, and remove polish to look over the nails, at the very least 5 min have gone by. Now I have 10 to prep properly, shape, and apply either polish, or remove and reapply gel polish and cure each layer, or apply acrylic or gel and refine, and gloss. Impossible. I don't mean to sound like a downer, but in all of my 18 years, I have never ever seen a tech do a full service, sitting to leaving in 15 min. I have viewed a tech apply already fitted tips with acrylic overlay and skip proper prep, or consultation, to show acrylic can be applied in 15 min. I do have to say they looked like 15 min cheap work to me. I am always open to be shown I am wrong about what I am imagining.
 Reply
#7
yes very true. I dont see how 15 min fills could be done across the board. Not every client has the same needs for a fill. But like you IF it's being done, I too would like to know. Smile
(01-22-2012, 12:18 AM)*****Cindy Wrote: yes very true. I dont see how 15 min fills could be done across the board. Not every client has the same needs for a fill. But like you IF it's being done, I too would like to know. Smile

Alot of different things come in to play. For one having a recpetionist would cut out the time it takes to rebook, which has to be included in your booking time if you are a booth rental and don't have a receptionist, and then there are interuptions with the phone etc, which slows things down, all ticking away the clock.
But I dont want to focus too much on 15 min fills, really I was hoping everyone could share things they do to cut out time and how fast it has made you with the changes. As we know there are alot of little things that can be done to be faster. What do you accredit to making you super fast or at least faster than you have been in the past.


*****Cindy

Nail Designer of 20 years
Nail Instructor
Gel and Acrylic Specialist
2007-2013 Young Nails Mentor and Distributor
2007-2010 Continuing Education Priovider for Sate of North Carolina

"Don't make someone a priority in your life when your just an option in theirs."
 Reply
#8
Interesting thread Cindy! Nice to see you back here posting Smile

What I want to know is this - are the people using LEDs for gel polish services or gel enhancements seeing any *significant* reduction in their service times compared to when they used UV lamps for the exact same service? I would love to hear some examples of this.
Laura Merzetti
http://www.scratchmyback.ca
CND Education Ambassador
Toronto, Ontario Canada
 Reply
#9
(01-21-2012, 09:38 PM)kkgunn Wrote: completing a service in 15 minutes is only helpful if you have enough customers to fill out your time. I think the lack of frequent or regular clients is a bigger issue.

It doesn't matter if I can do a fill in 15 minutes if after that I am sitting around with no client for the next half hour.



Hi there, your thought is a very important one and I dont want to ignore it, AND it is a whole different issue all together, "building your buisiness" so yes you are right, and we have all been there. tihs questiond is meant for ones whose books are full and need to focus on tightening up the reins so to speak by finding ways to be more efficient. If you start a thread on how to increase clientele we will all help with our ideas. Smile,and thank you for your thoughts!
Hi and thanks Laura! And yes I want to know the answer to that too!

I can tell you this, at mentor traning there was a demonstration on the "New Rockstar Toes" technique using the led lamp by Tom in North Dakota, He owns a chain of nail salons and two of them are in Walmart.
All his salons exclusively use Young Nails and thier techniques, with Vietnamese flair on super fast. An awesome combination. He completed the service in 12 min using the LED lamp. He is fast so he like the super fast lamp. The toes looked great. And yes we ll times him with our cell phones on the stop watch. I dont have an LEP lamp, but using the new technique with my 36 watt lamp I easily do them in 30 min. which is great BUT, 12 min is way better and remember this is just the SERVICE not the whole appt, ie such as rebooking and setting up and breaking down, clean up. Still pretty amazing.
(01-22-2012, 12:31 PM)*****Cindy Wrote: [quote='kkgunn' pid='15159' dateline='1327196316']
completing a service in 15 minutes is only helpful if you have enough customers to fill out your time. I think the lack of frequent or regular clients is a bigger issue.

It doesn't matter if I can do a fill in 15 minutes if after that I am sitting around with no client for the next half hour.



Hi there, your thought is a very important one and I dont want to ignore it, AND it is a whole different issue all together, "building your buisiness" so yes you are right, and we have all been there. tihs questiond is meant for ones whose books are full and need to focus on tightening up the reins so to speak by finding ways to be more efficient. If you start a thread on how to increase clientele we will all help with our ideas. Smile,and thank you for your thoughts!



ooops, tried to fix my erorrs and made a mess. still trying to figure out the new site, which I am liking btw.
*****Cindy

Nail Designer of 20 years
Nail Instructor
Gel and Acrylic Specialist
2007-2013 Young Nails Mentor and Distributor
2007-2010 Continuing Education Priovider for Sate of North Carolina

"Don't make someone a priority in your life when your just an option in theirs."
 Reply
#10
(01-22-2012, 10:32 AM)scratchmyback Wrote: Interesting thread Cindy! Nice to see you back here posting Smile

What I want to know is this - are the people using LEDs for gel polish services or gel enhancements seeing any *significant* reduction in their service times compared to when they used UV lamps for the exact same service? I would love to hear some examples of this.


I can absolutely say that LED curing has helped me reduce my service time by 15 minutes for SOG services. Particularly with Harmony's 16 G light that has a five finger cure.

But to add to Cindy's thread. I think learning to work more quickly so you can accomodate more clients is a great way to increase your income without having to raise your prices. As long as you have the clientele that values that. If your business model is based on a 'pampering' kind of experience than people really expect the extra time to be spent on them.

15 min fills? I mean, I guess I could just sit at my desk and crank out the same shape nails with the same french all day. But I like showing some courtesy, taking my client's jacket, offering them a beverage, etc. I also like to customize the nails I do to each client. That's where the satisfaction in doing nails comes from for me, the variety and challenges.

Fills usually takes me around 30 minutes backfills an hour, but I always book 45min/1hr 15 respectively to allow for repairs, or trying a new shape, etc. Of course I've had clients late, and I can get it done in 20, but I'd never want to book it out that way.

I met Tom at Premier Orlando last year. He is very talented and great sense of humor!

I think the nail industry would benefit alot if we learned how to use assistants for prep/removal of SOG, choosing colors, designs. Similar to hairstylists.
Particularly with Harmony's 16 G light that has a five finger cure.


Sorry, meant to say 18 G. No edit button anymore?
(01-22-2012, 01:19 PM)jb100680 Wrote: [quote='scratchmyback' pid='15171' dateline='1327242779']
Interesting thread Cindy! Nice to see you back here posting Smile

What I want to know is this - are the people using LEDs for gel polish services or gel enhancements seeing any *significant* reduction in their service times compared to when they used UV lamps for the exact same service? I would love to hear some examples of this.


I can absolutely say that LED curing has helped me reduce my service time by 15 minutes for SOG services. Particularly with Harmony's 18 G light that has a five finger cure.

But to add to Cindy's thread. I think learning to work more quickly so you can accomodate more clients is a great way to increase your income without having to raise your prices. As long as you have the clientele that values that. If your business model is based on a 'pampering' kind of experience than people really expect the extra time to be spent on them.

15 min fills? I mean, I guess I could just sit at my desk and crank out the same shape nails with the same french all day. But I like showing some courtesy, taking my client's jacket, offering them a beverage, etc. I also like to customize the nails I do to each client. That's where the satisfaction in doing nails comes from for me, the variety and challenges.

Fills usually takes me around 30 minutes backfills an hour, but I always book 45min/1hr 15 respectively to allow for repairs, or trying a new shape, etc. Of course I've had clients late, and I can get it done in 20, but I'd never want to book it out that way.

I met Tom at Premier Orlando last year. He is very talented and great sense of humor!

I think the nail industry would benefit alot if we learned how to use assistants for prep/removal of SOG, choosing colors, designs. Similar to hairstylists.

 Reply
#11
Geez and here I thought cutting my fill time from 1 1/2 hours to 45 minutes to an hour was good. I couldnt imagine doing it in 15. I just cant grasp that.
 Reply
#12
(01-22-2012, 02:10 PM)ColleenNY Wrote: Geez and here I thought cutting my fill time from 1 1/2 hours to 45 minutes to an hour was good. I couldnt imagine doing it in 15. I just cant grasp that.


Me either. And cutting your time by that much IS A HUGE ACCOMPLISHMENT! So...can you share what you learned and who taught it to you or where you learned it and how you changed what you do pls!
*****Cindy

Nail Designer of 20 years
Nail Instructor
Gel and Acrylic Specialist
2007-2013 Young Nails Mentor and Distributor
2007-2010 Continuing Education Priovider for Sate of North Carolina

"Don't make someone a priority in your life when your just an option in theirs."
 Reply
#13
Here is a good one, there is place offering mini manis for 5 bucks(less than 15 min), I wonder what is that?.

I was asking another nail tech about her clientele for acrylic or gel and she told me she is just doing SOG polish it's all she does, she said nobody is asking for nail enhancements anymore.

By the way, I just remember I saw at the airport in Chicago like a chain of fast nail services, those most be the ones offering the 15 min services too?, I am guessing.

I totally agree with the Peggy's comment about how in the heck a perfect service can be done in 15 min?, but I was in a place in where I had a timer to do a basic mani for 15 min, of course I failed, took me at least 20 min, and still made me feel horrible knowing that it can be done better, but sadly that is the way a lot of places do their money this days, fast fast fast and sloppy.
 Reply
#14
Quote:So...can you share what you learned and who taught it to you or where you learned it and how you changed what you do pls!
--------------------------------------------------------------------------------
Mainly it was finding the products that worked for me and adjusting my technique. Once I didnt have to worry about lifting problems and fixing everything it cut my time dramatically. I've also become more used to sculpting so it doesnt take forever anymore. I dont sculpt full sets YET, I still use tips, but if there is a break or a missing corner on a nail, I can sculpt it back on.
I use Entity acrylics with Young Nails protein bond. It's the perfect combination for me.
Oh and I also believe in being 100% organized. Know who you've got coming in that day, have the supplies out or ready for them, and you move right along.
 Reply
#15
I use a LED for my gel polish only and I can do full overlay of gel polish in 30 min. I don't soak off I just buff it off. I also find sog in a polish bottle is faster than the pot sog.

I offer my customers coffee and I purchased a Keurig, Coffee is ready in 1 min, its beside my mani table and I find this has saved me a lot of time, you know not fusing with a pot of coffee. Worth every penny and my customers even make their own. saves me lots of time.

I also started booking my pedicures a little earlier so they can soak their feet while I finish up my previous customer, that saves me 15 min on a pedi.
Barb
Personal Pampering Esthetics
Smiths Falls, On Canada
DoTERRA Wellness Advocate
http://www.mydoterra.com/barbw
http://www.personalpamperingesthetics.com
 Reply
#16
One thing that really helps me is having enough tools to get through the day without having to clean implements between services. I bought the mini dental trays & lids from Pearson Dental, along with the paper tray covers (I think it cost about 4.5 for each set). So at the end of every day I sanitize my implements, then when I come in the next day I re-assemble any trays that I used. This makes setting up for services very fast. For a pedicure all I have to do is put out towels and a tray, for nail services I just need to put out a towel and pull the appropriate products out. I have little baskets that I grouped products in, one has my hard gels, another has my acrylic products - so it literally takes me about 15 seconds to put everything together (I always clear my table while the top coat is curing).

I have 3 different tray set-ups -

pedi's: nail wipes, nail brush, clean mandrel with sanding band (used with gel toes), file, curette, cuticle pusher, foot file, toe seperators, massage lotion in a sealed cup & gloves

gel/acrylic: nail wipes, nail brush, file, cuticle pusher, mandrel & band, gloves, patient bib, and a disposable spoon for the sugar scrub at the end of the service

gel mani: nail wipes, nail brush, glass file, cuticle pusher, mandrel & band and gloves

It's really great to only spend time once a day to clean implements and once a day to set up!
Candice
Nail Tech/Owner
http://www.PanacheNailStudio.com
 Reply
#17
Hey you! You had another baby? I lost all my contacts when my computer crashed so don't have your email anymore. What's your 'new' last name? I forget.
Never mind. I found you on fb again. Smile


(01-26-2012, 01:10 PM)bengalkat Wrote: Hey you! You had another baby? I lost all my contacts when my computer crashed so don't have your email anymore. What's your 'new' last name? I forget.


Michele
 Reply
#18
With my clientelle the nails become secondary to the visit. So I do not think I will ever offer a fast service like this. It would be like putting duct tape over mine and my clients mouths - just kidding ;-)
 Reply
#19
Here is a advertisement for a nails-only salon in Detroit:

NEW YEARS SPECIAL 2PPL FOR $30 FULLSET/UNLIMITED ART(PINK&WHITE IS INCLUDED NO ART)
MINI SET/UNLIMITED ART $10
FILL-IN/UNLIMITED ART $10

Mon - Thu: 10:00 am - 7:00 pm
Fri: 8:00 am - 8:00 pm
Sat: 9:00 am - 4:00 pm

This place has customers pouring in, a constant stream of walk-ins. There is NO WAY I will try to compete with this. Pink & White full sets for $15? I don't care how good or bad the nails might look in the end, my product costs more than that. But this is what the good nail techs are up against. To me, this is a sign that I need to move my nail business to another market. Discouraging.
But I posted this to illustrate that everyone needs to figure out for themselves "how low they will go" to attract and retain clients. It's different for every nail tech, every market, maybe even every neighborhood. Just know yours and be true to it. :-)
Jeanne - New You Nail Gallery
Detroit, MI

"The MIND, once stretched by the IMAGINATION, never regains its original form"
 Reply
#20
(01-26-2012, 01:10 PM)bengalkat Wrote: Hey you! You had another baby? I lost all my contacts when my computer crashed so don't have your email anymore. What's your 'new' last name? I forget.
Never mind. I found you on fb again. Smile


(01-26-2012, 01:10 PM)bengalkat Wrote: Hey you! You had another baby? I lost all my contacts when my computer crashed so don't have your email anymore. What's your 'new' last name? I forget.


Hi Michelle! My last name is Hare.
I did have another baby! she is`2 mos today. and my son is 18 mos! Been very busy! How have you been!?
*****Cindy

Nail Designer of 20 years
Nail Instructor
Gel and Acrylic Specialist
2007-2013 Young Nails Mentor and Distributor
2007-2010 Continuing Education Priovider for Sate of North Carolina

"Don't make someone a priority in your life when your just an option in theirs."
 Reply
#21
Hi, Could some one please tell me the difference with fills and refills? besides about 30 mins in doing them.. thank you
 Reply
#22

What is a heal treatment? Like 15 min working on the callused heals? Do you pain the toes as well? What your you charge for this? $15?
"To put it bluntly, I seem to have a whole superstructure with no foundation. But I'm working on the foundation."
Marilyn Monroe
https://www.facebook.com/profile.php?id=100000798439789
 Reply
#23
(01-22-2012, 11:11 PM)Babbs Wrote: I use a LED for my gel polish only and I can do full overlay of gel polish in 30 min. I don't soak off I just buff it off. I also find sog in a polish bottle is faster than the pot sog.

I offer my customers coffee and I purchased a Keurig, Coffee is ready in 1 min, its beside my mani table and I find this has saved me a lot of time, you know not fusing with a pot of coffee. Worth every penny and my customers even make their own. saves me lots of time.

I also started booking my pedicures a little earlier so they can soak their feet while I finish up my previous customer, that saves me 15 min on a pedi.


How do you buff off the gel polish?
 Reply

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