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Hi all~ to make it simple I moved salons and lost clients. Need to make new ones...my prices are average for the area.

I was thinking of making a new menu and offering a budget manicure (waterless, basic) and basic pedicure (no frills) to attract some new clients.

Should I? Or just stick to the mid-higher end services I'm offering and wait?? I don't want to get stuck and short myself, but am wondering if EVERYONE is offering basic budget services nowadays, if its just the wise thing to do? .....I need new business. HELP .

Any input or sharing of your experience is appreciated~ Cool
I personally would not build in budget services - I actually discontinued them a couple years ago! My idea of "budget" is still more than the cheap shops, but lack some of the features of the premium service, which is what creates the "wow" experience, which is what brings them back.

I would recommend strategic service bundling instead, to create great "deals" that are profitable for you and make the client feel like they got a GREAT deal of pampering for a reasonable price.
I do 'bundles' too
Basic services are ideal for clients who don't need/want expanded services: basic pedicure is $20, $35 with polish and basic manicure is $15, $30 with polish. I define basic as nail shaping and cuticle work ONLY.
I'm considering starting at a new salon and thought about the same thing - offering budget services. They will get people in the door, but it won't be the clients that are going to come back on a regular basis. It will more than likely be those who are looking for the next best deal.

I say you offer a series special to lock them in for summer. Like buy 4 manicures and save $10. People are more attracted to $ off than % off. (ex: $5 off looks more attractive than save 5% today!) I'm very mindful of this when I do promote specials. I've learned the hard way not to discount my services. I use quality products and give a great service....people pay for the experience, so I would never rob myself or the client of that.

Chrissy
http://www.lovethosetoes.com
Bowie, MD
My basic services attract a loyal clientele (standing appointments) just like my expanded services do; it's matter of value, not price. Basic services are not discounted services; they cost less and take less time because we're not doing as much.
I call mine Express services because they take less time. This works especially when someone is in a hurryand/or on a budget.
We will offer an Express service that is a basic cleane, nail shaping and polish change. No cuticle work, callus work, or massage. This is great service that allows your regulars to stop in for a quick-change in-between full pedis. If someone comes in who wants an Express pedi but they really need a full service (ie, their cuticles are an overgrown mess) we will recommend/upsell the service.

I don't think a "budget" service is a way to bring in new clients, though. It should really be seen as a maintenance service for existing clients, IMO. And having a budget service won't automatically bring in new clients without marketing them - so why not put in the same marketing effort and promote your regular services instead?

Facebook, Yelp, and business cards - faithfully use them and you'll see results.
When I think of basic, it brings back some of the horrible experiences of nail school. Yuck!