| SALON BUSINESS
° Your guide to opening a new salon ° "Do’s Don’ts" of
going into a partnership ° What you need to know as buyer or seller ° How to
come-out-on-top negotiating your lease ° and more! TECHNICAL
° How you can sell perms and colors to
anyone ° How to determine precisely what color to use ° How you can sell anyone
haircuts! ° The secrets of perming fine hair ° and more!
CLIENTS ° Why clients
don't buy and what you can do about it ° How to keep clients in your salon forever! °
How to get former clients back, for keeps! ° How to build professional community
relations and get new business ° How to deal with client complaints ° and more!
ADVERTISING
How you can
consistently get FREE advertising! How to get publicity and plan your grand opening °
"Direct response" advertising tips used by experts, that will work for you! °
How to use your business card as a "billboard!" ° Effective
"Pennysaver" advertising ° and more!
STAFF/EMPLOYEE MANAGEMENT
°
How to use booth-renters ° How to get staff to come in on time! ° How to fire someone
with dignity for both ° What to tell clients of a stylist who has left your salon ° and
more!
YOU YOU YOU
° The
"Golden Rules" for winning the hearts and minds of clients ° A phone script for
"telemarketing" to an inactive client list ° How to set up your own bookkeeping
so anyone can understand it! ° and more!
GRAPHICS PAGES
° Gift
certificate ideas ° New salon sales ticket that will sell more retail °
"B.Y.O.B" salon postcard promotion idea ° First haircut certificate ° and
more! |
STREAMLINE YOUR SALON OPERATION
and
respond more fully to your client and staff needs
RISE ABOVE
your competition, increased cost and staff hassles
DISCOVER
NEW PROMOTIONAL IDEAS learn how "MLM" can DOUBLE your
retail profits
SEE
Ten pages of little-known advertising and promotional ideas.
Eye-opening concepts used by successful salons!!
TAKE
ADVANTAGE of new promotions that will put your salon out in
front!
EVALUATE
THE BENEFITS of booth-rental, vs salary, vs commission salons
ELIMINATE
wasted time, supplies, energy, bad service and client
complaints........
DEVELOP
PROFITABLE free publicity and advertising campaigns - TV, Radio,
Newspaper, World Wide Web...
 ADAPT THE SUCCESSFUL
"little-known" tips, concepts and ideas used by superstar salon owners
for your own salon operations!!
SAVE
$$$ on supplies, rent, loan interest, your energy bill, and see
the immediate results of your advertising
|
On April
1, I opened ‘Progressive Styles’ without a following, or a single client and
it's working! Why? I saw your ad, and was offered a money back guarantee that I couldn't
pass up. I ordered the ‘How To Guide,’ and each month I try at least one new
idea (usually more) and your ideas really work! Yes, Mr. Ken Lange, you've doubled my
income, my knowledge, and truly given me the keys to success. God bless you. 
